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EMAIL

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MARKETING

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EMAIL MARKETING

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Το email marketing δεν είναι εύκολο. Χρειάζεται προσεκτικό σχεδιασμό και στρατηγική, πάντα έχοντας στο μυαλό τον πελάτη αναγνώστη. Πρέπει να είναι αρκετά συχνό για να εδραιώσει την επικοινωνία αλλά όχι κουραστικό, ενημερωτικό αλλά όχι βαρετό. Πρόκειται για την εύρεση της κατάλληλης ισορροπίας μεταξύ αυτού που το brand θέλει να επικοινωνήσει και αυτού που ο αναγνώστης θέλει να λάβει. Όταν χρησιμοποιείται με σύνεση και επαγγελματισμό, το email marketing βοηθάει στην ενδυνάμωση της σχέσης μεταξύ της επιχείρησής σας και των πελατών σας και στην κατασκευή μιας μακροχρόνιας συνεργασίας και εμπιστοσύνης.

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Στρατηγική υλοποίησης

Εάν το περιεχόμενο του email δε σχετίζεται με τον αναγνώστη, τότε το email καταδικάζεται να αποτύχει και να παραμείνει κλειστό. Η δημιουργία μιας λίστας αποστολής, η διατήρηση της ενημέρωσής της και η κατάλληλη καταμέτρηση των συνδρομητών είναι κάποιες από τις βέλτιστες πρακτικές του email marketing. Δείτε στο infographic τη σωστή διαδικασία.

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Στρατηγική υλοποίησης

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[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]