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PAID MEDIA

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ADVERTISING

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PAID MEDIA ADVERTISING

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Tα Social Media μπορούν να αξιοποιηθούν και ως εργαλεία προώθησης προϊόντων και υπηρεσιών με πολύ αποτελεσματικό τρόπο. Η επικοινωνία μέσω Social Media είναι άμεση, αμφίδρομη, και η διάδοση τους τεράστια χάρη στα tablets και τα smartphones. Υπάρχουν πολλοί διαφορετικοί τύποι Διαφημίσεων Πληρωμένων Μέσων, όπως εκείνες για τις οποίες το brand πληρώνει ανά κλικ (PPC) ή αυτές που είναι κόστους ανά χίλιες εμφανίσεις (CPM). Όλοι οι παραπάνω μέθοδοι μπορούν να χρησιμοποιηθούν αποτελεσματικά για τη δημιουργία επιπλέον traffic, για την προσέλκυση περισσότερων leads και για την καθιέρωση του brand σας.

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Στρατηγική υλοποίησης

Για την επιτυχημένη ολοκλήρωση μίας διαφημιστικής καμπάνιας, απαιτείται λεπτομερής γνώση των στρατηγικών προσφορών και των τακτικών στόχευσης για κάθε πλατφόρμα. Η διαδικασία απαιτεί προσεκτικό σχεδιασμό και εκτέλεση για να παρακολουθείται η απόδοση των διαφημίσεων και να βελτιστοποιούνται ώστε να έχουμε εξαιρετικά αποτελέσματα.

Αναλαμβάνουμε τον στρατηγικό σχεδιασμό της παρουσίας σας social media, τα οποία αποτελούν πια αναπόσπαστο κομμάτι της ψηφιακής ταυτότητας κάθε εταιρείας. Εμείς σχεδιάζουμε και διαχειριζόμαστε για εσάς τις διαφημιστικές καμπάνιες που το κάνουν πραγματικότητα και αναλαμβάνουμε όλο το τεχνικό κομμάτι που το πλαισιώνει.

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Διαδικασία υλοποίησης

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Φροντίζουμε για τη σωστή προώθηση του προϊόντος σας, μέσα από δημιουργικά και επιμελημένα κείμενα, εμπνευσμένα εικαστικά και πρωτότυπες εφαρμογές.

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Συζητάμε τις ανάγκες σας και βρίσκουμε το μέσο που ταιριάζει στο προϊόν ή την υπηρεσία σας. Στη συνέχεια αναλαμβάνουμε τη δημιουργία της σελίδας σας στα social media και τις διαφημιστικές σας καμπάνιες για την προώθησή της.

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Ανανεώνουμε το περιεχόμενο της σελίδας σας και συντηρούμε τους λογαριασμούς σας στα social media σύμφωνα με τις ανάγκες σας.

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Υλοποίηση εφαρμογών και διαγωνισμών για social media, με στόχο την αύξηση των χρηστών που σας ακολουθούν (νέα like) και τη συλλογή στοιχείων των συμμετεχόντων

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Καμπάνιες Facebook

Η Facebook διαφήμιση είναι σαφώς πιο οικονομική σε σχέση με τη Google και εμφανίζεται με ποικιλία μορφών όπως κείμενα, banners (εικόνες) και βίντεο. Οι διεθνείς μελέτες και τα case studies σε πελάτες μας δείχνουν ότι το Facebook είναι ένα θαυμάσιο εργαλείο για την αύξηση αναγνωσιμότητας της εταιρίας χαμηλή αλληλεπίδραση με το κοινό στόχο, ενίσχυση της πίστης των πελατών σας και αύξηση των πωλήσεων.

Στο Facebook υπάρχει η δυνατότητα να στοχεύσετε το targetgroup σας όχι μόνο με βάση τη γλώσσα και τη χώρα, αλλά και με βάση το φύλο, την ηλικία, το εκπαιδευτικό επίπεδο ή ακόμα και τα ενδιαφέροντα-χόμπυ. Μια άλλη αποτελεσματική μέθοδος είναι η στόχευση ατόμων που έχουν επισκεφτεί το Site σας (Retargeting), ή των ανθρώπων που έχετε τα Emails τους όπως συνδρομητές του Newsletter σας.

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Καμπάνιες Google

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Μπορείτε να προσεγγίσετε σχετικούς πελάτες σε σχετικούς ιστότοπους στο διαδίκτυο. Μια ποικιλία επιλογών σας επιτρέπει να πραγματοποιείτε στόχευση ανάλογα με τον τύπο του ιστότοπου, το είδος του κοινού ή το επαναληπτικό μάρκετινγκ, όταν και όπου έχει σημασία. Στοχεύστε τις διαφημίσεις σας σε πελάτες που βρίσκονται σε συγκεκριμένες χώρες, περιοχές και πόλεις ή σε καθορισμένη απόσταση από την επιχείρηση ή το κατάστημά σας.

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Οι χρήστες στο Google ανακαλύπτουν την επιχείρησή σας, ακριβώς τη στιγμή που αναζητούν όσα προσφέρετε.

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Το Google AdWords μπορεί να σας βοηθήσει να προσελκύσετε νέους επισκέπτες στον ιστότοπο σας, να αυξήσετε τις διαδικτυακές πωλήσεις και τις τηλεφωνικές κλήσεις που δέχεστε ή να ενισχύσετε την αφοσίωση των πελατών σας.

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Το Google AdWords καταγράφει πόσα άτομα έχουν παρατηρήσει τις διαφημίσεις σας και σε τι ποσοστό κάνουν κλικ σε αυτές, προκειμένου να επισκεφτούν τον ιστότοπό σας ή να σας καλέσουν. Χάρη στα εργαλεία παρακολούθησης θα μπορείτε να δείτε τις πραγματικές πωλήσεις του ιστότοπού σας, οι οποίες προκύπτουν ως άμεσο αποτέλεσμα των διαφημίσεών σας.

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Μπορείτε να δείτε ποια είναι η απόδοση των διαφημίσεών σας ανά πάσα στιγμή, αν συνδεθείτε στο λογαριασμό σας στο Google AdWords. Επίσης, για να εξοικονομήσετε χρόνο, θα σας αποστέλλουμε μια μηνιαία σύνοψη στην οποία θα αναφέρουμε όλα τα βασικά στατιστικά στοιχεία και τους αριθμούς που έχουν σημασία.

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Στο Google AdWords μπορείτε να τροποποιήσετε τις διαφημίσεις σας, να δοκιμάσετε νέους όρους αναζήτησης, να παύσετε και να επανεκκινήσετε την καμπάνια σας δωρεάν και όποτε θέλετε.

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Καμπάνιες Youtube

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Είναι ακριβώς όπως οι απλές διαφημίσεις προβολής της Google στο Display Network. Μπορείτε να επιλέξετε κατηγορίες, θέμα και λέξεις-κλειδιά για να προσδιορίσετε τη θέση όπου θέλετε να εμφανιστούν.

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Είναι banners που εμφανίζονται ως εμφανιζόμενα πλαίσια (pop-ups) στο πλαίσιο των εμφανιζόμενων βίντεο. Έτσι υποχρεώνουν το χρήστη να τα διαβάσει και να τα κλείσει.

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Οι διαφημίσεις εμφανίζονται πριν από βίντεο που έχει επιλέξει οι χρήστες. Είναι υποχρεωτικό να δουν τα 5 πρώτα δευτερόλεπτα της διαφήμισης και να αποφασίσουν αν θέλουν να συνεχίσει ή να την παραλείψουν.

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Οι διαφημίσεις προβολής βίντεο εμφανίζονται μαζί με άλλα βίντεο στο YouTube ή σε άλλους ιστότοπους του Δικτύου εμφάνισης που ταιριάζουν με τις επιλογές στόχευσης.

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Οι διαφημίσεις αναζήτησης εμφανίζονται πάνω ή προς τα δεξιά των αποτελεσμάτων αναζήτησης του YouTube και λειτουργούν παρόμοια με τις διαφημίσεις κειμένου στην Google, κάνοντας bid σε λέξεις-κλειδιά.

[/fusion_toggle][fusion_toggle title=”Διαφημίσεις από την Google ” open=”no” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”var(–awb-custom_color_1)” hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”16px” content_line_height=”1.72″ content_letter_spacing=”” content_text_transform=”” content_color=”var(–awb-custom_color_1)”]

Με δισεκατομμύρια εμφανίσεις ανά ημέρα, το YouTube είναι η 2η μεγαλύτερη μηχανή αναζήτησης! Οι διαφημίσεις προβολής στο YouTube συμπεριλαμβάνονται στο δίκτυο της Google και εμφανίζονται παράλληλα με το video που βλέπει ο χρήστης.

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Καμπάνιες έντυπης διαφήμισης

Η έντυπη επικοινωνία με τη μορφή διαφημιστικού υλικού, είναι μία από τις σημαντικότερες λειτουργίες μας. Ο συνδυασμός ενός δυναμικού κειμένου και μιας εύστοχης εικόνας αποτελούν ένα από τα πιο ισχυρά επικοινωνιακά μέσα για μια επιχείρηση. Το κάθε έντυπο σχεδιάζεται κι επεξεργάζεται από το δημιουργικό τμήμα μας, όπου μαζί με σας αποφασίζουμε την λειτουργικότητα αλλά και την αισθητική του.

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